LEGO 101: protection, disputes, litigation
THE LEGO BRICK--IN THE BORDERZONE BETWEEN FORMS OF PROTECTION [105pp., pdf]
Master Thesis By Jenny Lundahl

This thesis is a case study on the attempts of the LEGO Group to achieve legal protection of the Basic LEGO Brick, i.e. the LEGO Group’s standard toy building brick with eight bosses on the upper surface. The objective is to illustrate the legal reasoning of different courts in a global perspective and find out how a company such as LEGO uses the courts and intellectual property rights for the purpose of attaining a certain desirable position on the market.
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In the thesis the LEGO Brick will also serve as a subject matter for discussion about possible implications on overlapping intellectual property rights. As the LEGO Group has succeeded in protecting it with different intellectual property rights the LEGO Brick is the ideal subject matter for such a discussion.
[Via: http://www.wipo.int/sme]